Campaign Types

Google Ads offers various campaign types based on your marketing goals:

Search Ads:

• Appear on Google search results pages when users search for specific keywords.

Display Ads:

• Appear on a network of websites across the internet, such as news sites, blogs, and others that are part of the Google Display Network.

Video Ads:

• Displayed on YouTube and other Google partner sites.

Shopping Ads:

• Product-based ads that appear on Google Search and Shopping.

Bidding & Budgeting

Pay-per-click (PPC):

• Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when a user clicks on your ad.

Bidding:

• Refers to how much you’re willing to pay for clicks on your ads. You can set a budget to control how much you spend daily or over the lifetime of a campaign.

Automated bidding

• Allows Google to adjust your bids based on factors like competition and expected conversion rates.

Targeting

Keyword targeting:

• Show your ads to users searching for specific terms.

Demographic targeting:

• Target users by age, gender, parental status, or household income.

Geographic targeting:

• Focus ads on specific locations.

Device targeting:

• Choose to display ads on mobile devices, tablets, or desktop computers.

Audience targeting:

• Reach people based on their interests, behaviors, or past interactions with your website.